Studio Ameyaa
Indian D2C Women’s Fashion Brand

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About Studio Ameyaa

Studio Ameyaa is a women’s fashion brand emphasizing inclusivity, “women with no boundaries,” offering dresses and coordinated sets.

Studio Ameyaa blends elegance with everyday wear, celebrating confidence and individuality through thoughtfully crafted designs. Each collection reflects modern aesthetics fused with comfort and timeless style. The brand focuses on quality fabrics, perfect fits, and contemporary silhouettes that empower women to express themselves freely. With a seamless online experience, they brings boutique fashion closer to every woman’s wardrobe.

Challenges Faced by Studio Ameyaa

-> Attractive Collection Showcase : Creating a visually appealing, well-organized display for multiple fashion collections.

-> Transparent Sizing & Policies : Building customer confidence through detailed size guides and clear return, refund, and shipping policies.

-> Seamless UX/UI Experience : Designing an intuitive, mobile-responsive interface for effortless navigation and engagement.

-> Secure Checkout & Payments : Implementing reliable, multi-option payment gateways for safe and smooth transactions.

-> Scalable Architecture : Developing a flexible structure to support future collections, high performance, and easy updates.

Platform
Industry
Women’s Fasion
Template
6+
Security
OTP Login
Products
72+
Collection
4+
Shipping
Payment Gateway

We Don’t Just Offer Software — We Offer Solutions

Shopify Store

The Turning Point — Choosing Shopify

Our first step was to guide the Studio Ameyaa team in choosing the right platform.
While options like WordPress and WooCommerce were on the table, we helped them understand how Shopify’s robust ecosystem, ease of use, and security would support their long-term growth.

Theme – Customized Dawn

Growth & Scaling

Analytics Integration

To build a strong data foundation, we integrated Google Analytics and Microsoft Clarity into their Shopify store.

What We Did:

  • Set up Google Analytics for real-time tracking of visitors, sessions, and conversions.
  • Integrated Microsoft Clarity to record user sessions, heatmaps, and scroll depth to visualize on-site behavior.
  • Defined key conversion goals such as Add to Cart, Checkout Start, and Purchase Completed for accurate funnel tracking.

SEO Setup (Web Console)

To ensure Studio Ameyaa’s new website was fully optimized for search, we configured and connected Google Search Console.

What We Did:

  • Verified the website domain and connected it to Google Search Console.
  • Submitted the XML sitemap to ensure proper indexing of all product and collection pages.
  • Monitored core web vitals, mobile usability, and performance metrics.
  • Identified and resolved technical SEO issues such as crawl errors and missing meta data.
Euphoric Era

Dynamic Collection Launch

For their new “Euphoric Era” collection, we introduced:

  • Custom Measurement Options for perfect fits
  • Dynamic Color Change based on product selection
  • Refined UI/UX Design that delivers a smooth, premium shopping experience

Expanding the Studio Ameyaa Universe — Multiple Dynamic Collections Launched”

Overall Results & Impact

40%

Faster website performance

25%

Increase in successful checkout completions

30%

Boost in product engagement

35%

Increase in customer interaction

“In the Founder’s Own Words” —

Radhika Khurana

Founder, Studio Ameyaa

We had a complex operational nightmare with our custom plus-size orders that no standard app could solve. Kraftrs didn’t just give us a feature; they engineered a bespoke solution that solved our biggest business problem. After their work went live, we saw a 10x jump in sales. They are in a different league.