Silver Sage
Indian D2C Women’s Fashion Accessories

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About Silver Sage

Silver Sage is positioned as a modern design house that offers a curated selection of jewellery, timeless bags, and style–essentials — aiming to blend elegance with everyday practicality. Their catalog covers a range of accessories including necklaces, bracelets, earrings, rings, bags, and even press-on nails (through a sub-label “Jelo Nails”), indicating they want to cover multiple facets of personal style.

What sets Silver Sage apart is its commitment to “quiet luxury” and “intentional design.” Their products are described as “thoughtfully crafted,” often handmade, using cruelty-free or high-quality materials — combining ethical practices with an aesthetic that values subtlety, timelessness, and thoughtful details over flashy, fast-fashion trends.

Challenges Faced by Silver Sage

->Brand Visibility — Low awareness and difficulty standing out in a highly competitive fashion & accessories market.

-> Trust & Credibility — New customers are unsure about product quality due to limited reviews, testimonials, and social proof.

-> Customer Acquisition & Retention — High marketing cost to gain customers and challenges in driving repeat purchases early on.

-> Operational Efficiency — Managing inventory, packaging quality, and delivery logistics without increasing cost.

-> Digital Performance — Slow social media growth and website conversion issues due to limited SEO, content, and engagement.

Platform
Industry
Women’s Fasion
Template
10+
Security
OTP Login
Products
100+
Collection
12++
Shipping
Payment Gateway

We Don’t Just Offer Software — We Offer Solutions

Shopify Store

The Turning Point — Choosing Shopify

Our first step was to guide the Silver Sage team in choosing the right platform.
While options like WordPress and WooCommerce were on the table, we helped them understand how Shopify’s robust ecosystem, ease of use, and security would support their long-term growth.

Theme – Customized Horizon

Growth & Scaling

Analytics Integration

To build a strong data foundation, we integrated Google Analytics and Microsoft Clarity into their Shopify store.

What We Did:

  • Set up Google Analytics for real-time tracking of visitors, sessions, and conversions.
  • Integrated Microsoft Clarity to record user sessions, heatmaps, and scroll depth to visualize on-site behavior.
  • Defined key conversion goals such as Add to Cart, Checkout Start, and Purchase Completed for accurate funnel tracking.

SEO Setup (Web Console)

To ensureSilver Sage new website was fully optimized for search, we configured and connected Google Search Console.

What We Did:

  • Verified the website domain and connected it to Google Search Console.
  • Submitted the XML sitemap to ensure proper indexing of all product and collection pages.
  • Monitored core web vitals, mobile usability, and performance metrics.
  • Identified and resolved technical SEO issues such as crawl errors and missing meta data.
JELO NAILS

Dynamic Collection

For their new “JELO NAILS” collection, we introduced:

  • The page displays a curated list of product items with images, names and prices.
  • It offers filtering and sorting options like availability, price range, and sorting order.
  • It includes branding and a sub-brand description highlighting handmade & reusable nails.
  • It shows sale prices, discounts, and promotional banners for offers.
  • It retains full site navigation so users can easily browse other collections and categories.

Expanding the Silver Sage — Multiple Dynamic Collections Launched”

Overall Results & Impact

50%

Faster website performance

30%

Increase in successful checkout completions

40%

Boost in product engagement

40%

Increase in customer interaction

“In the Founder’s Own Words” —

Himani

Founder, Silver Sage

“We’re extremely happy with the work done by Kraftrs. The team understood our brand vision perfectly and delivered a clean, user-friendly website that reflects our identity. Their communication was smooth, timelines were followed, and any requested changes were implemented quickly. We look forward to continuing our collaboration and highly recommend Kraftrs for professional and reliable web development services.”