Label Seerat
Indian D2C Women’s Fashion Brand
About Label Seerat
Label Seerat is a contemporary fashion brand blending modern style with traditional craftsmanship, offering elegant ethnic wear handcrafted with precision and passion.
Label Seerat, founded by Radhika, is a premium women’s ethnic wear brand offering handcrafted kurta and co-ord sets. The brand emphasizes timeless designs, intricate embroidery, and luxurious fabrics, catering to women who appreciate the blend of tradition and contemporary style. Label Seerat’s collections, including Baagh, Tyohaar, Rangrez, and Jugni, reflect the rich cultural heritage of India.
Challenges Faced by Label Seerat
Before approaching Kraftrs, Label Seerat faced several limitations that slowed down their growth:
->Limited Reach: Their beautiful designs were confined to walk-in customers and social media followers — there was no direct online platform to convert interest into sales.
->Manual Order Management: Orders received through Instagram DMs or WhatsApp made tracking, invoicing, and inventory handling a daily struggle.
->Inconsistent Brand Presentation: Without a website, Label Seerat couldn’t properly showcase their collections, tell their brand story, or create trust through a professional online experience.
->Lost Opportunities: Potential customers visiting their Instagram often asked, “Do you have a website?” — and the answer was always “No.” That meant lost sales every single day.
Label Seerat wanted to step into e-commerce — but with limited technical knowledge, they weren’t sure which platform to choose or how to start.
Platform
Industry
Women’s Fasion
Template
6+
Security
OTP Login
Products
57+
Collection
4+
Shipping
Payment Gateway
We Don’t Just Offer Software — We Offer Solutions
Shopify Store
The Turning Point: Choosing Shopify with Kraftrs
When we first met the founders of Label Seerat, they had a clear vision — to take their brand online without complicating the process. Our team at Kraftrs guided them toward Shopify, a platform that perfectly fit their needs for easy management, secure payments, and long-term scalability.
The founders placed their trust in us — and together, we began building Label Seerat’s online store from the ground up on Shopify.
Theme – Customized Studio
Growth & Scaling
Analytics Integration
To build a strong data foundation, we integrated Google Analytics and Microsoft Clarity into their Shopify store.
What We Did:
- Set up Google Analytics for real-time tracking of visitors, sessions, and conversions.
- Integrated Microsoft Clarity to record user sessions, heatmaps, and scroll depth to visualize on-site behavior.
- Defined key conversion goals such as Add to Cart, Checkout Start, and Purchase Completed for accurate funnel tracking.
SEO Setup (Web Console)
To ensure Studio Ameyaa’s new website was fully optimized for search, we configured and connected Google Search Console.
What We Did:
- Verified the website domain and connected it to Google Search Console.
- Submitted the XML sitemap to ensure proper indexing of all product and collection pages.
- Monitored core web vitals, mobile usability, and performance metrics.
- Identified and resolved technical SEO issues such as crawl errors and missing meta data.
Baagh Collection
Seasonal Collection Launch
“Baagh Collection” , we introduced:
- Created a landing page to showcase the Baagh Collection.
- Highlighted its story, craftsmanship, and design details.
- Marked Label Seerat’s first online collection launch, driving strong engagement.
Expanding the Label Seerat Universe — Multiple Seasonal Collections Launched”
Overall Results & Impact
3x
Growth in Online Reach
70%
Faster Order Management
2.5x
Increase in Conversion Rate
85%
Boost in Brand Credibility
“In the Founder’s Own Words” —
Radhika
Founder, Label Seerat
Amber and his entire team are amazing. They are not just developers; they are a true mission control partner. They took our launch deadline seriously, engineered a flawless website, and helped us at every single step. For a founder, that peace of mind is priceless.