Tiny Colour
Indian D2C Fashion Brand

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About Tiny Colour

Tiny Colour offers a vibrant online shopping experience with a beautiful collection of ethnic and festive wear crafted especially for children. From lehenga sets, shararas, and kurtas to stylish dresses and co-ord sets, each outfit blends cultural richness with modern style. Designed with soft, skin-friendly fabrics and excellent craftsmanship, every piece ensures comfort while keeping little ones effortlessly fashionable.

With a clean and intuitive website interface, Tiny Colour makes shopping easy for parents through clear categories, smooth navigation, detailed product information, and high-quality visuals. Fast checkout, trend-focused collections, and custom sizing support ensure a delightful and reliable experience. TinyColour.com perfectly brings together tradition, comfort, and convenience — creating joyful fashion moments for every child.

Challenges Faced by Tiny Colour in WooCommerce

->Restricted Feature Development Dukaan lacked support for advanced eCommerce capabilities such as product filtering, smart search, and upselling — limiting store performance and customer engagement.

->Branding & UI Constraints The theme system was very basic, making it difficult to deliver a polished, high-end brand experience aligned with Tiny Colour’s creative product range.

->Inefficient Catalog Scaling Handling extensive product options like multiple shades, sizes, and materials became tedious with minimal automation and variant control.

->Checkout & Payment Limitations Limited integrations for UPI/Cards and no frictionless checkout enhancements led to reduced conversion rates and payment failures.

->Weak Marketing Ecosystem Email automation, remarketing tools, loyalty programs, and review management were either unavailable or required manual workarounds.

->Mobile Optimization Gaps Even though many customers shop via mobile, layout inconsistencies and slower load times negatively impacted user satisfaction.

->Lack of Growth-Friendly Infrastructure As Tiny Colour expanded, the platform could not support analytics, automation, and marketplace integrations required for long-term scale.

Platform
Old Platform
Dukaan
Industry
Fashion Brand
Template
7+
Security
OTP Login
Products
127+ Migrated
Collection
10+
Shipping
Payment Gateway

We Don’t Just Offer Software — We Offer Solutions

Migration

Platform Migration – Dukaan to Shopify

We began by guiding Tiny Colour in understanding why migrating from Dukaan to Shopify was essential for the brand’s future growth. Although Dukaan supported their initial launch, the platform could not keep up with the brand’s evolving needs. Shopify provided a more robust foundation with better performance, design freedom, reliable security, and advanced marketing capabilities — all necessary for a scaling fashion brand.

Theme – Customized Fabric

Product Migration

We successfully migrated 120+ products from Dukaan to Shopify, ensuring data accuracy, proper categorization, and minimal downtime.

  • Faster website performance and improved reliability.
  • Easier product management and updates.
  • Scalability for future product expansion.

SEO Setup (Web Console)

To improve search engine visibility, we configured Google Search Console and submitted a structured sitemap. This setup enabled:

  • Monitoring of site indexing and search performance.
  • Detection and resolution of technical SEO issues.
  • Data-driven insights to guide content and product strategies.
Growth & Scaling

Analytics Integration

We implemented Google Analytics and Microsoft Clarity to track user behavior, traffic sources, and conversion funnels. This allowed the brand to:

  • Understand how visitors navigate the site.
  • Identify high-performing and underperforming pages.
  • Optimize user experience and marketing campaigns based on real data.

Overall Results & Impact

30X

Faster website performance

2X

Increase in successful checkout completions

2X

Boost in product engagement

40%

Increase in customer interaction

“In the Founder’s Own Words” —

Sakshi

Founder, Tiny Colour

We had hit a hard ceiling with Dukaan and were scared of a complex migration. The Kraftrs team architected a seamless Migration to Shopify, and the impact was immediate. Our sales are up 30% just from the improved user experience and access to the Shopify app ecosystem. They didn’t just move our store; they unlocked our growth.