The Tee Point
Indian D2C Art-Driven Fashion

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About The Tee Point

The Tee Point is an Ahmedabad-based apparel brand known for trendy, art-inspired t-shirts and lifestyle merchandise. Collaborating with local artists, the brand blends creativity with comfort through plain, printed, and oversized tees, along with accessories and official ISRO merchandise.

With its motto “Love what you wear, wear what you love,” The Tee Point promotes individuality and affordable style, reaching a growing audience through its WooCommerce store.

Challenges Faced by The Tee Point

When The Tee Point approached Kraftrs, their WooCommerce store faced multiple issues affecting both user experience and overall website performance:

->Image Optimization Issues — large file sizes causing poor loading speed.

->WooCommerce Optimization Issues — slow website speed, checkout lag, and plugin conflicts.

->Outdated Homepage Design — limited visual appeal and low engagement.

->Policy Pages Correction — incomplete and inconsistent legal pages.

->Server Change Requirement — frequent downtime and slow response times.

->SEO Gaps — weak on-page SEO setup and indexing problems.

Platform
Industry
Art-Driven Fashion
Template
12+
Security
OTP Login
Products
100+
Collection
12+
Shipping
Payment Gateway

We Don’t Just Offer Software — We Offer Solutions

WoCommerce

Website Performance & Homepage Experience

Kraftrs optimized The Tee Point’s WooCommerce store by auditing the website, enhancing the database and plugin configurations, implementing caching and code minification, and improving checkout performance to reduce cart abandonment. The homepage was redesigned with a clean, conversion-focused layout, featuring top collections, improved navigation, and a seamless shopping experience across all devices.

Theme – Customized Elessi

Growth & Scaling

Analytics Integration

To build a strong data foundation, we integrated Google Analytics and Microsoft Clarity into their WoCommerce.

What We Did:

  • Set up Google Analytics for real-time tracking of visitors, sessions, and conversions.
  • Integrated Microsoft Clarity to record user sessions, heatmaps, and scroll depth to visualize on-site behavior.
  • Defined key conversion goals such as Add to Cart, Checkout Start, and Purchase Completed for accurate funnel tracking.

SEO Setup (Web Console)

To ensure The Tee Point new website was fully optimized for search, we configured and connected Google Search Console.

What We Did:

  • Verified the website domain and connected it to Google Search Console.
  • Submitted the XML sitemap to ensure proper indexing of all product and collection pages.
  • Monitored core web vitals, mobile usability, and performance metrics.
  • Identified and resolved technical SEO issues such as crawl errors and missing meta data.

Server Change and Image Optimization

Kraftrs migrated The Tee Point’s website to a faster, more stable hosting environment, improving server response time and ensuring consistent uptime. All product and banner images were compressed to WebP format, reduced by over 60% without quality loss, and lazy loading was implemented to ensure faster initial page rendering.

Overall Results & Impact

4x

Website Speed Improved

65%

Organic Traffic and SEO Performance Grew

3x

Homepage Engagement Increased

99%

Server Stability

“In the Founder’s Own Words” —

Prachi

Co-Founder, The Tee Point

Our WooCommerce store was slow and felt unprofessional. Our ad campaigns were suffering. Kraftrs Velocity Sprint was a game-changer. They didn’t just redesign it; they re-engineered the entire backend for performance. Our site is now twice as fast, and our Return on Ad Spend (ROAS) has improved. They understand that speed is a business metric, not just a technical one.