Introduction
The Tee Point is an Ahmedabad-based D2C apparel brand known for its art-inspired t-shirts. They engaged Kraftrs for a “Velocity Sprint” to audit, optimize, and redesign their existing WooCommerce store.
Challenges
- Slow website speed and checkout lag caused by unoptimized WooCommerce configurations and large image files.
- Frequent downtime and slow server response times from poor hosting.
- An outdated homepage with low visual appeal and poor engagement.
- Incomplete legal/policy pages, poor on-page SEO, and functional plugin conflicts.
Solutions
- Performance & Hosting: Conducted a full audit, optimized the database, minified code, and migrated the site to a faster, more stable hosting environment.
- Asset Optimization: Compressed all product and banner images into WebP format (reducing sizes by over 60%) and implemented lazy loading.
- UX/UI & Compliance: Created a clean, conversion-focused homepage layout. Fixed SEO gaps and implemented complete, legally consistent policy pages.
Results
- Successfully transitioned to a faster, highly reliable store infrastructure.
- Significantly reduced cart abandonment.
- Delivered a visually improved brand storefront and a seamless cross-device shopping journey.